Founder: Len and Allan Kelly
Date Established: March 28, 1991 as Laserforce, originally opened in April 1988 as Vultrek using Vultrek equipment.
Date Closed: Still Active
Number of Locations: Active Manufacturer - Please contact the manufacturer for number of locations.
Len Kelly – Founder and Owner
Allan Kelly – Founder
Martin Nash – Sales and Technical Support
Jeff Willy – U.S., Canadian, and South American Sales Rep.
Sam Kelly – Sales Rep. for Asia, Australia, and New Zealand
Allan Law – Technical Support for Asia, Australia, and New Zealand
First Location: Laserforce, 55 Ipswich Road Woollongabba, Australia
Laserforce Briefing Video
Equipment: Laserforce is the only active system that still uses reverse infra-red technology for their equipment. The Laserforce equipment is known as the Gen series. The current laser tag equipment is known as Gen 7.
The vest features speakers on the shoulders and the tag sensors are located on the front, back, and shoulders of the vest as well as the phaser. These tag sensors will flash when the player is tagged by an opposing player. The phaser requires both hands to use.
History: In 1987 Kelly Brothers Games Pty. Ltd. is registered in Queensland, Australia.
January 18, 1988 Vultrek IV is registered in Queensland, Australia. Len and Allan Kelly opened their first site using Vultrek equipment with the first game being played on April 8, 1988.
After operating the Vultrek-equipped site for nearly three years, the Kelly brothers began to develop their own laser tag equipment called Laserforce. Laserforce was registered on October 24, 1990 in Queensland, Australia.
According to a Laserforce newsletter published in early 1991, Laserforce opened at 6:00pm on Thursday, March 29, 1991. The newsletter acknowldges that the Laserforce system was based off the Vultrek product.
In 1992 domestic Australian marketing began for the Laserforce product, under the company name Kelly Brothers Game Pty. Ltd. 2 years later, in 1994, international marketing of the Laserforce product commenced.
On November 16, 2000 Laserforce International Pty. Ltd. is registered and all marketing starts to utilize the Laserforce International brand.
Laserforce Briefing Video - Circa 2002
Laserforce Wooloongabba Commercial 1 - Circa 2002
Laserforce Wooloongabba Commercial 2 - Circa 2002