Actual Reality International, Ltd.
Founder: Tim Dallyn and Martin Shoebridge
Date Established: February, 1993
Date Closed: 2002-merged with Veqtor UK
Number of Locations: 84
Tim Dallyn - President and CEO
Martin Shoebridge - President, Actual Reality UK
Jeff Sundquist - Vice President, Corporate Development
Tim Healy - Sales and Marketing
Allan Levsen - Chief Technical Director
Richard Willimus - Manufacturing and Service
First Facility: Zapatax, 20 Kinswell Street, North Hampton, UK
Equipment: The Actual Reality vest; quoted from an Actual Reality advertisement, “The vest is made of durable nylon that slips over a player’s head and clips together on the sides…Sensors are located on the front, back, and on the shoulder, and on the gun itself. All the electronics are stored behind high injection plastic molds mounted to steel plates.”
The Actual Reality Gun; again, quoted from an AR advertisement: “Complete with touch sensor light, the screen displays all the information a player needs during a game. Injection molded plastic, 1.5 lbs. An infrared diode emitter, infrared detectors, laser diode, front touch sensors, speaker in the back, LCD screen in top of the gun, LCD light activator, immediate response trigger, and a clip for attaching the gun to the vest when not in use.”
History: Tim Dallyn, former employee of Laser Maze of Canada, teamed up with Martin Shoebridge of the UK to develop Actual Reality International, Ltd. in February 1993. At its peak, Actual Reality (known as AR) had approximately 60 locations. Their very first trade show debut was at IAAPA 1996 in New Orleans, LA.
On October 23, 1997, AR developed an arena building division known as "Xtreme Themes & Design". The arenas were similar in scope and nature as arenas provided by Virtual Concepts, Inc. (VCI).
In approximately 2000, Actual Reality entered into a joint marketing relationship with DarkLight Systems, Ltd. of the UK. This joint marketing was the first of its kind in the laser tag industry whereby AR could sell and market the DarkLight product in the US and Canada. Never before have two competitors entered into an agreement to distribute each other's products. There are no known deals associated with this joint marketing relationship, however.
In approximately March of 2002, Actual Reality ceased trading and the assets, both intellectual and physical, were sold to Mr. Johnathan Plache of Veqtor.