Founder: Worlds of Wonder
Date Established: 1986
Date Closed: 2000
Don Kingsborough – Founder and Chairman of Worlds of Wonder, Inc.
Brian Farley – Co-Inventor of Lazer Tag Team Ops and software engineer for Lazer Tag
Paul Rago – Co-Founder and VP of Marketing for Worlds of Wonder, Founder of Shoot the Moon
David Small – Co – Founder and VP of engineering for Worlds of Wonder, Co – Founder of Shoot the moon.
Equipment: The first items from Lazer Tag was a basic set consisting of a Lazer Tag "Starlyte" pistol, a StarSensor, a belt and holster for holding the Starlyte, and a harness with a fabric area across the chest to which the StarSensor could be attached by velcro.
Worlds of Wonder Commercial
As time went on, Lazer Tag added on many different pieces of equipment for players to use as they played. These items included clothing items such as the StarCap, which was cloth baseball cap with a sensor included on it.
Also brought in was the StarVest, which was an upgraded version of the original harness and sensor. In 1987, Lazer Tag created the StarHelmet, basically a helmet version of the StarCap, a StarBase, which was used as a target, base, or a goal. The most influential item brought into the market was the StarLyte pro rifle. It had twice the range of the Starlyte pistol and could fire in short bursts.
Worlds of Wonder Demonstration Video
After Worlds of Wonder closed down, and Tiger Electronics and Shoot the Moon took over the Lazer Tag brand, the equipment changed drastically. The StarLyte equipment was no more and they began to produce black and purple phasers. Then as the new Star Wars movie came out in 1999, Tiger secured the rights to develop Star Wars themed Lazer Tag. Several different packages of equipment were created, along with new regular Lazer Tag phasers, including a Lazer Bazooka.
History: Lazer Tag was created by Worlds of Wonder in 1986. They began designing and marketing their own equipment and had lots of success in the early years. The most important thing Lazer Tag did in their history was their marketing. Lazer Tag was featured in nationwide commercials and was sponsoring high school and college tournaments all around the country. This was the first time any sort of laser tag product, indoor, outdoor, or toy product had ever done such national advertising. This helped make the product of laser tag widely known.
Worlds of Wonder declared bankruptcy in 1989 and never emerged from it, and WoW closed their doors in 1991. In 1992, WoW Co-Founders Paul Rago and David Small created a new toy invention company called Shoot the Moon. They purchased the rights to the Lazer Tag brand name and planned to bring it back on the market. Shoot the Moon finally signed a deal with Tiger Electronics to re-introduce Lazer Tag. Tiger Electronics manufactured and marketed Lazer Tag under license from Shoot the Moon until 2000 when Tiger pulled the plug.
Commercial display case that lit up and explained the Worlds of Wonder Lazer Tag Product
The Worlds of Wonder and Shoot the Moon founders went on to create a new brand called Lazer Tag Team Ops in 2003 with Hasbro. That brand is still active today.