Industry Innovator Award

"No person was ever honored for what he received.
Honor has been the reward for what he gave."
-- Calvin Coolidge, 30th U.S. president


The laser tag industry has been in existence for over 30 years.  The Industry Innovator Award is presented to a person who has contributed in a signifancant manner that propelled the growth of the laser tag industry.  The Industry Innovator Award is an extremely rare award and has been presented only two times in the past 12 years.


Thursday, November 12, 2012

Mr. Martin Shoebridge has received the Industry Innovator Award for his contributions to the laser tag industry development and growth.  The award was presented to Martin at the annual International Laser Tag Association's Industry Dinner held in Orlando, FL.  The Industry Dinner was held during the IAAPA trade show week and provides an opportunity for the major suppliers, operators, developers and prospects to gather and share in the enjoyment of being in the laser tag industry.


Martin received the Industry Innovator Award for his contribution in the creation, development or assistance with at least five different laser tag manufacturers.  Martin was instrumental in product development for Laser Force (UK); Pulsar; Laser Chaser; Actual Reality and Veqtor.  No other person has helped create as many different laser tag systems as Martin.

The presentation was emotional for everyone in the room and Martin was flown all the way from the UK without knowing the true reason for being in the audience.  Carol, his wife, was also present to see Martin be presented with the award.  The Industry Innovator award has only been given out once before and that went to George Carter III for the creation of Photon and the laser tag industry.

Martin has truly been overlooked in the history of the laser tag industry and the award will be the beginning of understanding just how much he has helped the industry to grow with little personal benefit.



Thursday, November 17, 2005

Mr. George A. Carter III is the founder and inventor of the first commercially viable laser tag product known as Photon. Mr. Carter is regarded as the father of the laser tag industry. Photon laser tag became a world-wide phenomenon and spawned many of the competitors that exist today.

Photon grand opened on March 28, 1984 in Dallas, TX with 30 player units and a 7,000 sq. ft. arena that did not have black lights.  Photon opened to great excitement and drew national exposure in mainstream media newspapers and TV news shows.  Ultimately, there were approximately 47 different Photon franchise locations opened throughout the world.


The Laser Tag Industry would not exist without the efforts of George Carter III and his team.  His vision and persistence created the sport of laser tag and the entertainment activity enjoyed by millions of players every year.  Numerous references in popular culture help create Photon and laser tag in the minds of players all over the world.

It is only natural that the first Industry Innovator Award is provided to Mr. George Carter III.  Our industry must thank George and Photon for the contributions that created the laser tag industry.




There are no hard and fast set rules for the qualifications for the Laser Tag Musem's Industry Innovator Award.  Some guidelines have been developed slowly and consideration would be based off the following items:

1) The nominee's is to be interviewed about the early days and the challenges of creating a laser tag product or service.

2) The nominee's communication with the Laser Tag Museum through either phone calls or emails about the aspects of the particular laser tag system(s) that were developed.

3) A true and actual sample of the laser tag pack, vest, helmet, battery belt and/or phaser in displayable condition.

4) The nominee should have a professional outlook towards the Laser Tag Museum; it's staff and volunteers; and/or the collection of artifacts gathered for the Laser Tag Museum.

5) The nominee's willingness to accept the offer of the Industry Innovator Award.

If you have a suggestion of who should be nominated, please email




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